According to mobile testing company Kobiton.
Web conversion rates on mobile are about twice as slow as those on laptops and other devices, explained Alex Drag, product marketing manager at mobile testing platform Kobiton, in a recent webinar on SD Times. Additionally, Drag said the mobile shopping cart abandonment rate is 85% and 70% for site abandonment due to pages not working or loading properly.
“It just shows that there’s so much potential to generate even more revenue when it comes to improving the mobile customer experience,” he said.
With remote work here to stay, Drag offered a few steps distributed teams can take to ensure high coverage and high-quality applications.
He recommended teams take advantage of real device cloud access in which vendors offer cloud-based access to real devices so teams can hand off provisioning and management responsibilities to a specialist while still can easily access devices in the cloud, wherever they are.
“If you’re really trying to test your mobile app right before you release it to a customer, you need to make sure it’s tested on a real device. So that’s really where the true device cloud comes in,” Drag said. “And if you have cloud-hosted devices, it doesn’t matter where you are in a remote team.”
There are many types of cloud options to choose from to enable flexible cloud access of real devices.
One is the public cloud, which is hosted by a provider and offers pools of shared devices that anyone can access. Since tooling is distributed on a first-come, first-served basis, not all tools are always accessible. This is where the private cloud comes in.
“The real benefit of Private Dedicated Access is that it ensures these devices will only be used by you,” Drag added.
Drag also looked at a “BYOD” cloud access approach as well as a hybrid cloud approach to allow users to mix and match different cloud accesses.
For more tips on managing remote mobile testing issues and using the cloud, watch the full webinar here.