Snapchat offers a host of features such as screen capture, chat, and video calling. Now, all of these features are coming to desktop through a new web app, which will mark the first time since the company has made its services available other than smartphones.
With Snapchat for web, users will be able to log into their current Snapchat accounts and send private messages or even call friends on desktop. Snapchat Plus subscribers will be the first to have access to the service. Subscribers in the US, UK, Canada, Australia and New Zealand are the worst countries to access the service. Snapchat will only be compatible with Google’s Chrome browser, with no support for Apple’s Safari browser.
Bringing Snapchat to the web is a better way for the company to stay relevant and competitive
Although Snapchat was created as a visual messaging app, its messaging product manager, Nathan Boyd, said a web-based offering makes sense as users use their computers more frequently. Snapchat for web gives users additional space to chat and call in the same window, with Snap’s AR lenses also coming. Considering how the pandemic has played a huge role in people using their computers more and more, as well as the start of the new school year, Boyd mentioned that Snap wanted to bring more of the company’s products to the web over time.
Snap sees itself primarily as an AR platform for its purposes, but the app’s primary use is still for messaging and private calls. This means that Snapchat for the web will be competing with Discord, as well as WhatsApp. Boyd also mentioned that 100 million people call each other on Snapchat every month and spend an average of over 30 minutes a day.
“We are always looking for ways to meet our community where it is,” he said in an interview. “It just felt like something that was an unmet opportunity.”
You can read more about it here.